Online Business Reef Glossary of Terms

Companies you can partner with to sell their goods or services for a commission. Sites like Amazon affiliate program, Commission Junction, and others.

Sites that help you sell products like eBay, Amazon, Etsy, and other selling sites. See our list of recommended assisted selling sites.

Percentage of how many single page visits you get. In other words someone who visits your site and then leaves with out going to another page. One thing to note here is that if they get all the information they want on one page, bookmark your site, and return that is also good. So you should understand bounce rates coupled with the other traffic metrics on your site. A good measure is bounce rate versus time on site.

Drop Ships or drop shipping is the process of where you sell products on assisted selling sites then ship it direct from the vendor. Normally you send an email or process and order through the drop shippers online system. You collect the money from the customer and pay the drop shipper. This is an easy way to sell products without keeping inventory.

Sites that feed traffic, sales, and leads to your main site.

What this site is about. This is a community for online business entrepreneurs. We hope to have a place where people can learn how to setup their own Online Business Reef.

A personal blog dedicated to branding yourself. See our guide on this here.

ROI stands for Return on Investment and is a term usually used in marketing to measure if a particular marketing campaign is worth spending money on. Usually you want to see a positive ROI (the higher the better) to satisfy the reason for allocating money to this expense.

Easy to use codes that insert into your WordPress pages or posts. They provide styling and design options to enhance your theme. This accordion style menu is an example of a short code.

Stands for Stock Keeping Unit and is usually a unique number to identify a product and keep track of it in inventory.