Online Business Reef Glossary of Terms
A list of the terms we use on the Online Business Reef and their definitions. Please note, that sometimes, these are not the common definitions but they are defined by how we use them to build our online business reef model. So read up on our glossary of terms and how they relate to our business model.
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[su_spoiler title=”Affiliates” icon=”caret-square”]Companies you can partner with to sell their goods or services for a commission. Sites like Amazon affiliate program, Commission Junction, and others. [/su_spoiler]
[su_spoiler title=”Assisted Selling Site” icon=”caret-square”]Sites that help you sell products like eBay, Amazon, Etsy, and other selling sites. See our list of recommended assisted selling sites.[/su_spoiler]
[su_spoiler title=”Bounce Rate” icon=”caret-square”]Percentage of how many single page visits you get. In other words someone who visits your site and then leaves with out going to another page. One thing to note here is that if they get all the information they want on one page, bookmark your site, and return that is also good. So you should understand bounce rates coupled with the other traffic metrics on your site. A good measure is bounce rate versus time on site.[/su_spoiler]
[su_spoiler title=”Drop Ships” icon=”caret-square”]Drop Ships or drop shipping is the process of where you sell products on assisted selling sites then ship it direct from the vendor. Normally you send an email or process and order through the drop shippers online system. You collect the money from the customer and pay the drop shipper. This is an easy way to sell products without keeping inventory.[/su_spoiler]
[su_spoiler title=”Feeder Site” icon=”caret-square”]Sites that feed traffic, sales, and leads to your main site. [/su_spoiler]
[su_spoiler title=”Online Business Reef” icon=”caret-square”]What this site is about. This is a community for online business entrepreneurs. We hope to have a place where people can learn how to setup their own Online Business Reef. [/su_spoiler]
[su_spoiler title=”Personal Branding Site” icon=”caret-square”]A personal blog dedicated to branding yourself. See our guide on this here. [/su_spoiler]
[su_spoiler title=”ROI” icon=”caret-square”]ROI stands for Return on Investment and is a term usually used in marketing to measure if a particular marketing campaign is worth spending money on. Usually you want to see a positive ROI (the higher the better) to satisfy the reason for allocating money to this expense.[/su_spoiler]
[su_spoiler title=”Short Codes” icon=”caret-square”]Easy to use codes that insert into your WordPress pages or posts. They provide styling and design options to enhance your theme. This accordion style menu is an example of a short code.[/su_spoiler]
[su_spoiler title=”SKU” icon=”caret-square”]Stands for Stock Keeping Unit and is usually a unique number to identify a product and keep track of it in inventory. [/su_spoiler]
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