What Good is a MAP Policy if the Manufacturers Break It?
MAP stands for “Minimum Advertised Price” and is a pricing policy used a lot in the automotive industry. It was thought of to even the playing field between those who sell a manufacturers products. So the “Big Boys” who may get huge discounts and the “Little Guy” who does not would be forced to sell the product for the same minimum price. This policy would also insure that manufactures would not see their products become…
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