We actually did not spend a whole lot of time thinking of a name for this new website. For some reason and in this instance it just came right to us. We knew we wanted to build an automotive online business reef. So what is the name that we chose and why did we pick the name? The name we finally decided on was…

AskAJeeper

The choice of this name was a weird process. We did do an exhaustive search on keywords and found that most of them in the Jeep world were already well used. In fact we couldn’t decide on a good way to present this information using any of the keywords we found. So we decided on a new tactic and figured we would build an Online Business Reef example on another premise we had that if we built a strong content rich website without a keyword we could achieve the same results.

So we settled on a name that is a commonly used term for people who own, use, or love Jeeps. Then because it was an information site we used the premise of asking for information to finish the name. And there it was, AskAJeeper, it was quick and surprisingly easy process.

We were able to get a Twitter, Facebook Page, and a Pinterest board. Next we setup a Google+ Business Page and linked it with a new YouTube channel all with the same name as our website.

Next we will begin focusing on designing the new website including first picking out a theme for our new site, developing a logo, and adding content and structure to the new WordPress installation.